Advertising, Sales, and Marketing (Field Guides to Finding a by Ken Mondschein

By Ken Mondschein

This beneficial new profession consultant is helping readers establish vital talents or features had to achieve ads, revenues and advertising. It additionally presents perception on the best way to swap careers and contours interviews with execs within the box in addition to self-assessment assessments to get them at the correct course.

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Extra resources for Advertising, Sales, and Marketing (Field Guides to Finding a New Career)

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This book enabled Ogilvy’s brother Francis to persuade his bosses at the London ad agency Mather and Crowther to give young David a try as an account executive. After only a few months, Ogilvy had his big break. A potential client came into the offices of Mather and Crowther wishing to advertise his new hotel. Having only a tiny budget, he turned to the junior executive. Ogilvy’s response was ingenious. He spent the entire budget on postcards, which he mailed out to everyone in the local telephone directory.

You Are Here Are you ready to set down the road to becoming a marketing manager? Let’s see where you stand now. Are you already working in marketing, advertising, public relations, or the like—or are you a manager? In many ways, the marketing manager job is merely a step up from jobs in these fields. In fact, you may just need to position for the responsibility of leadership to be ready. Do you have relevant academic experience? Marketing is extremely influenced by the fields of economics, psychology, sociology, and, increasingly, anthropology.

The sales representatives who work for these companies to solicit these placements are called inside agents. Many sales representatives also work for advertising agencies, soliciting outside firms to place the ads made by the creative department. These are 22 23 sales representative known as outside agents. These sales representatives are the ad agency’s troops on the ground, the soldiers who place the actual advertisements. Some also work for firms that specialize in selling ad space. This is not to say, however, that being an advertising sales representative is in any way a low-status job.

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